When it comes to marketing, higher ed does not have a reputation for being innovative or adapting to changes in the market.
The first instinct is often to form a committee or do a benchmarking study, rather than diving in and experimenting. We tend to follow the desires of faculty and administrators, rather than creating content for the people who will actually benefit from it.
Sound familiar? It certainly does to me as a higher education professional. But I can also tell you that it does not have to be this way.
Sometimes what you need is an outside perspective to help you see the potential for your organization and change the way you are talking to your audience — whether that’s prospective students, prospective donors, or anyone in between.
Over the past decade, I’ve helped higher ed organizations large and small create content that’s innovative and bring a fresh perspective to existing processes. I’d love to do the same for your organization.
I can help you create and execute content strategy across a variety of media, using more than 10 years of experience as a journalist and higher education communications professional.